

If there's any doubt that the era of J.J. Abrams' Star Trek marks a break from the past, consider these new exhibits: Mattel will release "collector's" edition Barbie dolls of Kirk, Spock and Uhura from the upcoming movie.
That's right. Barbie dolls.
Does this mean Abrams' Star Trek is going for the lowbrow audience? Or is it just a reflection that the market for Star Trek stuff has shrunk so far that only Mattel will step up?
These are likely only the first product tie-ins to Abrams' reboot movie, but the fact that they are Barbies and not, say, high-quality Art Asylum prop replicas or, say, Master Replica ship models says a lot about how downmarket the new Trek is aiming. (Click on the jump for more images)
The dolls—and that's what they're called, dolls: not action figures, not collectibles—feature likenesses of Zachary Quinto as Spock, Chris Pine as Kirk and Zoe Saldana as Uhura, in their movie costumes, with props of what look like phasers, a tricorder and a communicator.
Of course, as our resident Trek expert points out, the product tie-ins to Trek films have been going down in quality; the last couple of films were accompanied by Playmates Trek action figures and electronic ship models. A quick search reveals that the company has similar items planned for this film as well.
As for the Barbies, though they're ostensibly aimed at collectors, CBS Consumer Products says the dolls are appropriate for ages 6 and up. And they're not cheap: $43.19. They will be on shelves April 20; the movie opens May 8.
But they seem aimed at a downmarket demographic: Mattel is distributing them through Walmart and walmart.com, Barbiecollector.com and Barbie collector dealers.
They are selling them as an assortment (but the dolls come individually wrapped, no two or three-packs).
Yikes!
By AdmNaismith at 7:03 PM ON 01/21/09
I have the Barbie & Ken set in their TOS uniforms. That makes more sense to me than character dolls under the Barbie brand, but Mattel has been doing this for a while. Hey, it puts ST in the same pop culture pot as 'I Love Lucy' and 'The Wizard of Oz'. Not bad company, IMHO.
Why does the Spock doll look like a girl?
By Jpl1976 at 7:15 PM ON 01/21/09
Wow, really are you that concerned over barbie dolls? I am almost certain Mattel paid a bit to get the license to put these out. So what? If people buy them they buy them. Omg what about another Starship Enterpirse Model?!?! Omg why not re-release the original series thats all gussied up?!?! Is it really that slow of a news day that you have to report on dolls?????
By ctsf at 7:19 PM ON 01/21/09
I am staying so far away from this movie... Has all the elements for failure: TOS cast cameo, time travel, discontinuities with original storylines being explained as "alternate realities" and now sexy Barbie dolls. I enjoyed Abrams' Cloverfield, but Lost and Fringe are really weak on story. I'm expecting the same from this Trek.
By Roadking at 7:46 PM ON 01/21/09
I'm starting to get the feeling that this is going to be another ST rip off...The "new" ship doesn't accurately resemble the original, the continuity isn't accurate, etc. Might we be looking at the last Star Trek movie?
By Mandy at 8:32 PM ON 01/21/09
It's not that big of a deal to me. I vaguely recall Barbie-esque Star Wars dolls a while back. And I know Barbie has done Wizard of Oz and gone with the wind and there are some fully posable, dressable twelve inch tall Doctor Who dolls that have been around a while. I'm actually surprised these sort of Trek dolls hadn't been done sooner.
By b003 at 8:44 PM ON 01/21/09
I remember the old Mego dolls, my only problem is that the movie is an iferior product. But in order to prove my doubts I'll have to see it. So they'll get their money one way or another.
As a fan of the original I've always been dissapointed by all of the movies and subsequent series. I thought my standards were to high but, looking at the reimagined Battlestar Galactica I wonder why are aren't people demanding better from this franchise.
By Mandy at 8:49 PM ON 01/21/09
Just be glad you're not looking at what happened to the Highlander franchise.
By JasonB at 9:42 PM ON 01/21/09
These just look so cheesy. No way are they worth $43. The heads don't even quite line up right with the necks. I know they just took the "Ken" body and put in new heads, but come on. I know they'll sell a train load of these because some Trekkies must own everything there is. But these just aren't worth it in my opinion.
By JasonB at 9:43 PM ON 01/21/09
These just look so cheesy. No way are they worth $43. The heads don't even quite line up right with the necks. I know they just took the "Ken" body and put in new heads, but come on. I know they'll sell a train load of these because some Trekkies must own everything there is. But these just aren't worth it in my opinion.
By raindog469 at 9:47 PM ON 01/21/09
Anyone who thinks Barbie collectors' editions are "downmarket" needs to put down the Cheetos and 20-sided dice and talk to some non-sci-fi toy collectors for a change. They're a sign your brand has become iconic, whether sold in Wal-mart or Neiman Marcus.
If anything, Star Trek will be diluting the Barbie brand far more than the reverse.
By yeahyeah at 9:57 PM ON 01/21/09
a) these dolls look terrible
b) star trek and Barbie? really? really?!?
By earthlingperson at 10:34 PM ON 01/21/09
OH NO! Star Trek toys that are actually FOR KIDS, not for grown fans who have too many fancy collectibles already? Whatever shall we do???
By Mandy at 10:42 PM ON 01/21/09
There have been Doctor Who dolls similar to these for years.
By hohum at 11:03 PM ON 01/21/09
is it so bad if ,somebody under the age of 40, becomes a fan, young fans might actually, bring some life back the franchise. smart move
By TrekTrek at 12:33 AM ON 01/22/09
They had Mego dolls for TOS before there were "real" actions figures.
By Kirk at 2:23 AM ON 01/22/09
Playmates, which made the action figures based on Star Trek the Next Generation and its spin-offs, also has a line of figures coming out. They include 12 inch figures, 6 inch figures, and 3.75 inch figures scaled to fit in both a bridge playset and a transporter room playset.
By Spock at 2:29 AM ON 01/22/09
I think the biggest indicator of the film's potential quality is that it actually brought Leonard Nimoy ought of retirement. Toys are just there to help the studio recoup its investment.
By Imagica at 9:31 AM ON 01/22/09
Ok, so what? As someone pointed out Mattel has been making Barbie Trek figures for a long time. Go to a Star Trek Convention many collectors go gah gah and wanted more.
They are aiming this at girls. Good, girls should like sci fi too and what is more iconic for girls than Barbie! Think of it! Finally Ken will have to worry what Barbie and Kirk are doing.
They are aiming this at girls who would not normally like Trek and the avid Trek Collector who wants anything Trek. I hope this leads many of these girls into the rich world of Star Trek and Sci Fi that they would normally not look at.
Sadly we may see picks of Kirk in Ken's clothes so what?
This has no bearing to the success of the movie and how JJ Abrams made the film. This is marketing and Abrams does not have that kind of control over what Viacom/Paramount marketing wants to do.
By TrekFan at 10:33 AM ON 01/22/09
Complaints from so-called fans who think Abrams is ruining Trek are hilarious. These fans claim to be carrying the torch of the franchise, but their attitude reflects poorly on the fandom. They are afraid of change, and afraid of taking a different view on a franchise that was run ragged and buried by its own creative team.
Oh, the Enterprise doesn't look right and, horror of horrors, the "action figures" are Barbie dolls. Boo hoo. Get over it. I welcome a fresh take and new voice to help revive some form of a now defunct series.
If Abrams is "ruining your childhood," you've got more issues than simple fandom. Go see a shrink about your insecurity complexes and quit whining.
By Thom at 11:37 AM ON 01/22/09
I come to the "News" section of SCI FI Wire to get away from all of the snarky comments by the so-called reporters. This site has really gone down in quality within the last six months or so.
Also, Barbie has been attached to Star Trek before. Back in 1996 they issued these for Star Trek's 30th Anniversary:
http://www.barbiecollector.com/showcase/product.aspx?id=150303&t=modern
Will I be buying a Barbie doll?
No, not even for my six-year-old daughter (because she's not into dolls).
However, I don't know why there's a need to make snarky comments about this marketing gimmick (except, perhaps, about marketing gimmicks in general).
By Captain Calvin Grant at 11:55 AM ON 01/22/09
Has this train wreck of a movie comes closer in its debut. I just see more nails getting hammered into the star trek franchise.
By Jane at 12:33 PM ON 01/22/09
They should make happy meal toys too while their at it.
By quitb*tching at 4:43 PM ON 01/22/09
They all ready made Star trek barbies like ten years ago. Scifi wire should probably do some research before they get up on the soap box and call for JJ Abrams head.
By Mark at 5:21 PM ON 01/22/09
I actually think they look kinda' cool.
"As someone pointed out Mattel has been making Barbie Trek figures for a long time. " - Imagica
Yup. Nothing new. It's a toy. Not really all that important one way or another. (IMHO)
By thelastcenturion at 8:43 PM ON 01/22/09
Seriously? Barbie dolls? It would have been nice to see actual action figures or something much better than Barbie dolls. I doubt there were ever any barbie dolls on the Enterprise unless a little girl might have had one. Did Barbie even exist in the Trek time period? Oh well it doesn't matter, this is just one more thing that makes me so skeptical about J.J Abrams doing the new Trek. I don't like any of the guy's work but I'll give him a chance but there were much better options out there for someone who could helm this movie. I smell another possible Trek screw up from the lovely people at CBS.
By shava at 12:48 AM ON 01/23/09
downmarket == popular
Set aside your snobbery and embrace your self-interest. It is only...logical.
If the movie engages a new generation of fen who go back and embrace TNG and such (the original series is so primitive it hurts my 16 yr old to watch it. He'd rather watch Twilight Zone or something that doesn't try so hard to do f/x) then the collectible/action figure markets will get a big shot in the arm.
So regardless of what you think of this movie, hope it does well.
By bobanort at 6:20 AM ON 01/23/09
The spock one looks like the new spock from Star Trek new voyages (the James Cawley reboot of star trek you can watch for free on the internet)
By raindog469 at 9:25 AM ON 01/23/09
All you people wishing for "action figures" realize that "action figures" are just dolls that are called something else to avoid triggering boys' insecurities about their masculinity, right? Mattel could have slapped "Action Figure" on the outside of the box instead of Barbie and even if they were exactly the same dolls, you'd be buying multiple sets.
By PurpleRanger at 11:16 AM ON 01/23/09
This isn't the first time that Mattel has released Star Trek versions of Barbie and Ken. They did something similar several years ago -- for the 25th anniversary, I think -- with Ken as Captain Kirk and Barbie as Yeoman Rand.
By b003 at 12:00 AM ON 01/25/09
"Complaints from so-called fans who think Abrams is ruining Trek are hilarious. These fans claim to be carrying the torch of the franchise, but their attitude reflects poorly on the fandom. They are afraid of change, and afraid of taking a different view on a franchise that was run ragged and buried by its own creative team."
So very true but then again I never liked anything after the animated series, Baylon 5 and Farscape even Space Above and Beyond filled that ever growing void.
By b003 at 12:04 AM ON 01/25/09
"Complaints from so-called fans who think Abrams is ruining Trek are hilarious. These fans claim to be carrying the torch of the franchise, but their attitude reflects poorly on the fandom. They are afraid of change, and afraid of taking a different view on a franchise that was run ragged and buried by its own creative team."
So very true but then again I never liked anything after the animated series, Baylon 5 and Farscape even Space Above and Beyond filled that ever growing void.
By Vincent at 2:33 AM ON 02/16/09
i wanna buy one with uniform, who can help me? i can not stop loving it.
By daisy at 9:21 AM ON 05/13/09
I have the orignal star war barbie from 96. Got them for christmas never took them out of the box. Would be will to sell them vincent.
By Cindy at 2:04 PM ON 05/21/09
Mattel/Barbie has been doing pop culture dolls for over a decade. They made Mulder and Scully dols back when the show was still on, and Im pretty sure X-Files wasn't aiming itself to 'low-brow' fans. I also resent the implication that those of us who collect Pop Culture Barbies are somehow inferior people. And I will most definately be buying these dolls, just as I bought the orginal action figures and models in the 70s, so get over yourself.
By LanvalsMaiden at 12:06 PM ON 05/31/09
As someone with an extensive Barbie doll collection, I'm more than a little bit offended by the insinuation that Barbie is low-brow. Barbie has done pop culture for an a while now and the Star Trek dolls are accompanied by James Bond, Speed Racer, Wonder Woman, Batgirl, and Supergirl, among others. So you're telling me that James Bond is shooting for the tween girl market now? The reality is that having a collector Barbie is far from the "hit" to the series ego that you think it is. If anything it's a compliment.
LanvalsMaiden:
As someone with an extensive Barbie doll collection, I'm more than a little bit offended by the insinuation that Ba...More »