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Fox shows will feature three minutes of sneak peeks at the new Wolverine
Twentieth Century Fox announced that it will unveil three new 60-second ads for X-Men Origins: Wolverine over consecutive nights during airings of Fox Broadcasting Co.'s prime-time programming, starting this weekend.
The three commercials will combine to make one full sneak-peek narrative for the movie, which brings back Hugh Jackman as the title X-Man.
The first spot airs Sunday during Family Guy, the second on Monday in House and the third on Tuesday during American Idol.
X-Men Origins: Wolverine, the first chapter in the X-Men saga, unites Wolverine with several other legends of the X-Men universe and also stars Liev Schreiber, Danny Huston, Dominic Monaghan and Ryan Reynolds, as well as Taylor Kitsch, will.i.am and Lynn Collins. Gavin Hood directs the movie, which opens May 1.
By Astroman77 at 5:05 PM ON 02/12/09
I'm no advertising or marketing expert but since Fox is trying to bring Sci-Fi Friday back to the network (tomorrow) with Terminator and Dollhouse, shouldn't these ads premiere there first? Seems logical to me.
By David S. at 5:28 PM ON 02/12/09
@Astroman77: Of course not. Sci-fi fans are ALREADY going to see Wolverine. They need to advertise to the mainstream who might go and might not, but could be swayed by a cool ad.
By Astroman77 at 6:03 PM ON 02/12/09
@David S. ---- I was talking about bringing viewers to T:SCC and Dollhouse (since they are reviving scfi Fri). And I just meant to first air them there and then in other shows.
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Astroman77:
@David S. ---- I was talking about bringing viewers to T:SCC and Dollhouse (since they are reviving scfi Fri). And...More »