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Report: Wolverine leak doesn't hurt, might be helping
The illegal leak of a workprint of X-Men Origins: Wolverine two weeks ago has apparently done little to dampen interest in the movie, according to Entertainment Weekly: A tracking report containing consumer research statistics shows a high "want to see" rating for the film, which is said to be the number-one choice for young men and guys aged 31 and older.
The magazine reports that the two demographics are key to boosting the first-weekend numbers for a male-targeted superhero franchise film such as Wolverine.
The leaked copy of the movie could have translated into a lot of lost ticket sales, and some industry observers predicted the effects could be catastrophic for the big summer tentpole, the magazine reported.
But the research suggests that the leak might actually turn out to be a positive development for the X-Men spinoff by generating heaps of free publicity.
By michsineath at 8:14 PM ON 04/13/09
Looks like X3. Smells like PR.
By Dirk2112 at 9:19 PM ON 04/13/09
How leaking what I've heard is an incomprehensibly and laughably awful pile of baboon dung pellets posing a potential summer blockbuster could have been a good thing for its marketing efforts is frankly beyond me.
My guess is that fear of legal action has kept the negative word of mouth below the radar, but that effect will only last until there are legitimate screenings for the folks who've seen it to hide behind.
By bigkane69 at 9:35 PM ON 04/13/09
THIS MOIVE IS GOING TO BE HOT. THE RUFT CUT LOOKS GOOD I KNOW THE FINAL CUT WITH THE FX WILL BE HOT.
By One at 10:44 PM ON 04/13/09
@ bigkane
It'll be hot yo, HOT! Yeeah, yeeah......WORD!
By Sensae7 at 12:46 AM ON 04/14/09
Big,
Speaking as a professional I thought you should know that the art of planting positive comments for PR purposes requires something you might want to look up ... subtlety.
O' and Wolverine looks like a waste of digitized celluloid so its gonna take more than hitting caps lock to generate positive buzz
By IToldYa at 3:26 AM ON 04/14/09
While I have not downloaded this movie because I have too much to lose if I'm caught, downloading it would not deter me from seeing it once at the theater, and my will probably see it 3 times at the theater. either I or my oldest daughter will buy the DVD.
Sure, it's illegal, and it should be controlled, but despite bit torrent, Hollywood is enjoying banner years and the record industry now depends on the downloads which they used to fight. I remember the 80s when you could first rent videos. Then you had movie companies actually suing themselves to stop their own rentals.,
And what about the piracy tax we pay on blank media? I say that it's time for a cut in prices -- and hey, I'm talking about the popcorn and drinks!
By wez09 at 3:18 PM ON 04/14/09
ive seen it already and i cant wait to see it again in theaters ...WOW ..cnt wait 4 the next one..
By Tekzel at 8:51 PM ON 04/14/09
I see a lot of negativity here based either upon the trailer, or "what they have heard is a bad movie". I see no indication from the trailer that it will be bad, and I will never, ever let anyone else make my viewing decisions for me. I always go into a movie with an open mind, and as a result I am rarely disappointed. Nevermind Cloverfield, my god I wish I had that time back.
So, I will be there, likely on opening day, and I expect to be at least entertained. And that is what I am paying for, so I will be getting my moneys worth.
By smegforbrain at 8:58 PM ON 04/14/09
Somebody at consumer research is smoking some bad crack. Or they're employed by Fox under the secret title of Damage Control Representative.
I downloaded the film, watched it, and will not be seeing it in theaters because it isn't worth my time (for a 2nd viewing) or money.
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smegforbrain:
Somebody at consumer research is smoking some bad crack. Or they're employed by Fox under the secret title of Damag...More »