Related Sections: Art Movies News Weird Stuff
Star Trek viral marketing kicks into high gear with weird stuff
Paramount mailed us a Star Trek flash drive—featuring an image of baby Spock! (above)—that is part of its ongoing viral marketing program that includes dance parties, digital photo booths, Enterprise model displays, artist T-shirts and wallpaper art designed by artists from around the world. You can see some of the wallpapers after the jump.
Dance parties will take place in Paris April 2 at the Social Club, in Berlin on April 12 at Magnet, in London on April 17 at Ministry at The Gallery and in Tokyo on April 24 at Womb. You can see photos of recent parties in Los Angeles and New York.
The photo booths are placed in various locations and will take photos to be featured on the official Star Trek movie Web site as part of a mosaic poster.
Limited-edition T-shirts were created in eight designs by five pop-culture artists and will be distributed at events, including the parties.
The wallpapers were designed by Zuper Blahq; click on the thumbnails to get full-sized versions.
Star Trek opens May 8.
By Hellking at 4:57 AM ON 04/14/09
Horrible stuff, really. I'm supremely unimpressed. And thanks to the esurance commercials, I've decided to stick to my guns and avoid opening weekend (was going to break my rule and go until those commercials hit the air).
By Hephaestus at 5:28 AM ON 04/14/09
I was worried the story would ruin Star Trek, now I think the marketing will. I mean what the hell is this crap?
By Celesto at 6:44 AM ON 04/14/09
a real star trek fan isnt buying that crap
By Geek Heaven at 9:15 AM ON 04/14/09
This movie wasn't made for "real" Star Trek fans - as Abrams stated - "this is an action movie first, Star Trek movie second" - I think it's needed to expose the younger generation to the franchise.
By DaveM at 10:16 AM ON 04/14/09
All the other web sites who have received these drives made the wallpapers available for download, which was Paramount's intent in sending these drives out. Sad that Sci-Fi Wire couldn't be bothered to do the same.
By josefS at 10:25 AM ON 04/14/09
Sooooooweeeeet!
I love the funky star trek marketing items. I'm really looking forward to the Sulu juicer and the loofa shaped like Uhura!
By anachronite at 12:09 PM ON 04/14/09
someones been smoking too much crack... that stuff is crap
By pictishmac at 12:54 PM ON 04/14/09
And so dies STAR TREK! What is this crap?! Is thestandard Vulcan greeting now a gang sign with bling?!
By Captain Jack Harkness at 12:57 PM ON 04/14/09
Baby Spock with snot running down his nose? Wallpapers designed for preschoolers? This is kiddy Trek right? I think we've finally discovered who Abrams' target audience really is.
By SCI FI Wire at 3:00 PM ON 04/14/09
DaveM: We've fixed that. You can now download full-size images of the wallpapers for your use. :)
By this film looks worse and worse at 5:29 PM ON 04/14/09
The more I see, the less I want to watch this film. I'm thinking more and more "wait for the dvd" or not at all
By DaveM at 9:21 PM ON 04/14/09
WOW! Thanks SCI FI Wire!
By ilovemuffet at 11:26 PM ON 04/14/09
Laughable.
By rj472 at 7:42 PM ON 04/15/09
These are a late April Fool's joke, aren't they? I hope they are.
Visit mobile.syfy.com/wire on your mobile device.
rj472:
These are a late April Fool's joke, aren't they? I hope they are....More »