Ridley Scott, director of the seminal 1982 science fiction film Blade Runner, announced that a new division of his commercials company, RSA Films, was working on a Web video series called Purefold, set in a similarly themed future setting, The New York Times reported.

Purefold is a series of linked 5- to 10-minute shorts, aimed first at the Web and then perhaps television, that will be set at a point in time before 2019, when the Harrison Ford movie takes place in a dystopian Los Angeles.

Scott, his brother, Tony, and his son Luke are developing the project in conjunction with the independent studio Ag8. The series won't make direct use of characters or situations from Blade Runner, which is based on Philip K. Dick's "Do Androids Dream of Electric Sheep?", but will deal with similar themes.

Purefold will harvest story input from its viewers, in conjunction with the social media site FriendFeed.

The series is slated to debut later this summer, with the first episodes depicting events about two years into the future, with the central theme "What does it mean to be human?"