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SDCC: James Cameron touts IMAX and Avatar

SDCC: James Cameron touts IMAX and \<i\>Avatar\<\/i\>

If current expectations for Avatar weren't high enough, James Cameron himself offered some new information about the forthcoming fantasy film that is almost certain to drive prospective fans wild with anticipation. "Watching Avatar is like dreaming with your eyes wide open," Cameron said in a prerecorded introduction Wednesday during an IMAX presentation in conjunction with Comic-Con International in San Diego, Calif.

"I'm really stoked about what this film is going to look like in IMAX," Cameron told a group of reporters. "The 3-D is an immersive experience, but in IMAX Avatar is overwhelming, almost intoxicating. You'll be drawn through the screen into a fantasy that seems utterly real even as it defies description. In our troubled economic times, audiences around the world are going to need more than ever a place to escape into a fantasy world, and with Avatar in IMAX, they'll be able to live and breathe in that world, and they won't want to come back."

Footage of Cameron appeared alongside other filmmakers, such as Christopher Nolan and Michael Bay, who have also used IMAX technology to maximize the theatrical experience for their audiences. In a short video clip, Cameron apologized for his absence, but offered some specifics about Avatar's plot and characters. "I'm sorry I can't be there in person today, but we're working nonstop on the post-production of my new movie," he explained. "Avatar takes place in the future on an exotic alien world called Pandora, a lush rainforest planet with incredible life forms—trees a thousand feet tall, all manner of bizarre alien creatures, some beautiful, some quite terrifying—and we're creating all of this in full stereoscopic 3-D."

Describing the characters, Cameron said: "Our main character, Jake [Sam Worthington], is a marine who's torn between duty and honor when he finds himself caught between the military forces of Earth and a primitive but noble alien race who are threatened by the human invaders. In his avatar body, living in the rainforest with the native people, he falls in love with an alien girl—who by the way is the coolest female action character I've ever done," he added. "As their love blossoms, Jake must choose sides in the impending battle for the soul of this planet. It's an epic adventure and a world of great beauty and danger, and it's got plenty of white-knuckle action, but it's also a heart-wrenching emotional journey."

Cameron's never suffered a shortage of confidence about his talents as a filmmaker and showed few indications he expected anything less with Avatar than a truly worthy successor to Titanic, which was a critical and commercial smash. "The only thing I can say, even this far ahead of the release in December, is that you haven't seen anything like this before," he said. "Now, I know everybody says that, but with Avatar, we've created a whole new production methodology mixing performance capture with live action to create a fully-detailed reality, and it's all in 3-D. Avatar is more than a movie; it's a completely new cinematic experience."

Offering one final shout-out to IMAX, Cameron said in closing, "December 18th, audiences will be transported to Pandora, into the world of Avatar, thanks to the most advanced theater presentation in existence, IMAX. Mark your calendars. Now I just have to get the damn thing done."

Cameron will preview Avatar to Comic-Con today in person; watch for our full report.

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(15) COMMENTS

man:
Movie as movie. Nothing special. All humans must die in any case. It is a Human`s nature. ...More »


Comments

By Jean Val Jean at 12:20 PM ON 07/23/09

Great. Another "noble savage" story. very creative.

http://www.britannica.com/EBchecked/topic/416988/noble-savage

By Just Me at 12:56 PM ON 07/23/09

There are only so many basic storylines. Everything in literature, film, gaming, etc is based on those finite basics. The originality comes from the characters, the settings, the combinations, the new technologies applied, etc.

By raidermurf at 12:58 PM ON 07/23/09

Hey, this guy has never failed to entertain me. I am looking forward to this movie

By Ken at 2:01 PM ON 07/23/09

"the coolest action female character I've ever done."
This is only his second one, right? First being "Aliens."

By antodav at 2:33 PM ON 07/23/09

@Ken

Well, unless you consider Rose DeWitt Bukater an action hero...

By Phoenix419 at 2:47 PM ON 07/23/09

Lets not forget Sarah Conner...she is a pretty cool female action character also.

By farscape29 at 2:51 PM ON 07/23/09

I'm really looking forward to this movie, but the hype-machine and his ego are in overdrive. I understand nobody's going to love you like you love yourself, but come on. Need to manage these expectations.

Cameron lost me with Titanic, I didn't and still don't have any urge whatsoever to watch that. Matter of fact, I blame the emergence of Twilight, Gossip Girl et al, on Titanic. Basically proving to studios that tween girls are willing to spend lots of money on crappy movies/tv shows.

But I digress, I'm really looking forward to Avatar, I just hope for his sake that it lives up to the Low-Earth Orbit they've set for this movie.

By Just Me at 3:26 PM ON 07/23/09

Titanic was not propelled to the biggest money maker spot by tween girls. Cameron took an historical event and crafted a love story around it which was watched over and over by adult women around the world. Yes Cameron has an ego, but sometimes it takes a big ego to make a big picture show.

By ODST at 5:16 PM ON 07/23/09

Sounds like Dances with Wolves in space. ;^) Cameron won't disappoint.

By Melora at 5:17 PM ON 07/23/09

The undisciplined Cameron is setting himself for failure by harping on about how good he thinks his film is all the time. It's like he is trying to create his own "Phantom Menace"-style hype, which is not a good sign. What he needs to do is shut the f*** up and just make his film and then release it, and let the film itself get the attention if it is worthy of it. Personally, I was only a fan of his Aliens film. Everything else he has done is just overblown retarded trash - and he has NEVER been disciplined enough to stay within his budgets. I don't care how much his films make.

By Sean B at 6:42 PM ON 07/23/09

All other comments aside, I'm looking forward to this movie, but until he puts out a damned trailer, I'm not going to get my hopes up.

By Darth Touma at 10:22 AM ON 07/24/09

@Just Me.. Umm.. Sorry but YEAH.. it was the teenyboppers girl crowd who made Titanic huge.. only teenage girls watch a movie 10 times and drag whatever little boys are crushing along with them..

Useless piece of film.. 3 hours I will never get back

By Just Me at 10:53 AM ON 07/24/09

I personally know a lot of adult women who saw Titanic 5-6 times. I've never heard anyone else refer to it as a tween flick. That said, I found this article that seems to back up your statement:

http://www.reelviews.net/php_reelthoughts_template.php?identifier=531

Myself, I hated it.

By Dr. Malcolm Long at 6:06 PM ON 07/24/09

Regarding trailers for Avatar:
I want to see one too. However it seems like if it's truly an eye-popping 3D experience, they're going to have a hard time conveying that in a regular trailer crunched down & squeezed into a .flv posted up on youTube.

By man at 7:31 PM ON 12/26/09

Movie as movie. Nothing special. All humans must die in any case. It is a Human`s nature.


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