

Warehouse 13, which last week broke viewing records when its fourth episode delivered the most females of any series telecast in Syfy's history, set yet another record with its fifth.
By adding nearly 1 million viewers from Live + 7 DVR playback (985,000), the Aug. 4 episode, "Elements," with guest star Joe Flanigan, became the most watched original series telecast in Syfy's 17-year history, delivering 4.3 million total viewers.
"Elements" also scored series highs with 1.8 million adults 18-49, while garnering 2.2 million adults 25-54 (the series' second highest performance in this demo) and posting a 3.0 Household rating.
Including the full DVR playback data, Warehouse 13 was the number-one cable program in prime on Aug. 4 among adults 18-49, adults 25-54 and total viewers, beating TNT's new Hawthorne head to head in the 9 p.m. (ET/PT) timeslot by 13 percent in adults 18-49, by 19 percent in adults 25-54 and by 3 percent in total viewers.
Among all cable telecasts for the week, Warehouse 13 delivered more total viewers than many notable scripted original series on cable, including Saving Grace, Raising the Bar and Dark Blue on TNT and Army Wives and Drop Dead Diva on Lifetime.
Including final DVR playback data, Warehouse 13 also delivered more total viewers than scripted series on the broadcast networks, including Mental on Fox and Defying Gravity on ABC.
Four of the five episodes of Warehouse 13 have set new series-high levels in total viewers.
Warehouse 13 follows two Secret Service agents who find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota that houses every strange artifact, mysterious relic, fantastical object and supernatural souvenir ever collected by the U.S. government. The Warehouse's caretaker, Artie (Saul Rubinek), charges Pete (Eddie McClintock) and Myka (Joanne Kelly) with chasing down reports of supernatural and paranormal activity in search of new objects to cache at the Warehouse, as well as helping him to control the warehouse itself. Warehouse 13 airs Tuesdays at 9 p.m. ET/PT, only on Syfy.
By archangel at 8:36 PM ON 08/24/09
This show is great. It's Friday the 13th: The Series meets X-Files with a twist of comedy thrown in.
By Stone at 8:58 PM ON 08/24/09
And then they canceled it in order to make room for an exiting round of non-scripted crap.
By GlowGoBoy at 9:01 PM ON 08/24/09
It's popular among women because Eddie McClintock is HOT. Woof woof.
By emilymargrit at 9:10 PM ON 08/24/09
Or because Joe Flanigan is HOT. Just have Joe Flanigan guest star on every episode of Warehouse 13. He can be a new character each week. I don't mind.
But yes it is one of my favorite shows for other reasons, too.
By divephotog at 9:15 PM ON 08/24/09
Everyone wants to think this is the new advent of an improving era in SyFy stats, and that viewing will be improved, and the channel is on a path to better things.
Reality is, that the only shows worth watching now are Eureka, and Warehouse, so yes, when your only viewing is for one of 2 shows, the stats will be good for them.
Also, the practice of rebroadcasting the show a dozen times like sister USA does not improve things really, as people find the program when it is available (if not recorded in some format), and seldom view encores.
Also, TNT's Hawthorne is under fire from real nurses and nursing assosciations as being so rediculous, and will see it's death with the premire of Mercy and Trauma on NBC. So comparing to that is not a wise move.
Do network execs really think the viewer is so addicted to the idiot tube that they have no common sense to interpret data correctly, and know what is worthy of viewing time? Truth is, that the network is so wishing for upturns, that they will spin anything positive to death.
Really good figures will come with the reappearance of Sanctuary, and the premier of SGU. But even so, the network has 24 other prime time hours of programming that is severely lacking, and hardly anything worthy during day hours any longer. - KH
By allison&jack at 9:51 PM ON 08/24/09
Syfy is not network TV. You will never see them target more than one or two nights with original, {questionable} quality primetime programming. They'd get slaughtered if they tried going up against the networks. Not even cables most popular and successful channel (USA networks) does that.
As for this spin. It just makes me sad that Syfy is going to see WH13 as successful and now we will see all their programming going in that quirky (dull) direction. I hope to god Caprica is successful enough to keep around, cause a steady diet of Warehouse 13 clones will just drive me away..
By River at 10:01 PM ON 08/24/09
I think people are missing the point:
4.3 million viewers is HUGE for a basic cable TV show. BSG never got those kind of numbers. NEVER.
The comparisons to other basic cable programs are spot on. They show how competitive genre programming can be. That bodes well for SyFy.
Unfortunately, this sets the bar very high for other programs.
Also, the question also is will SyFy try to target programs to women instead of both genders if they feel women are the better consumers?
By GracieV at 10:17 PM ON 08/24/09
I know I watched this ep for Joe Flanigan!
By dodge4x4 at 10:22 PM ON 08/24/09
love the show it has many different aspects to keep you interested from the characters to the different story lines, i read they have approved a second season already. hope the cast can stay intact
By KC at 10:32 PM ON 08/24/09
I am at a loss as to why this program is drawing so many viewers. It's a decent show, but not really better than any other others shows Sci Fi has run.
By Felipe 058 at 11:09 PM ON 08/24/09
To be absolutely honest, I can't stand this show. The two main actors are shoddy at best, and every week it's just another new gimmick to get people watching. What's even worse, though, is that they've taken the classic (yet oh so cliché) "it's 'scifi' so we can do whatever the hell we want with it and it doesn't have to make any sense whatsoever" approach. It's awful. Yeah, yeah, go ahead and tell me "if you dislike it so much, don't watch it", but if this is the kind of third-rate programming I am to expect from now on from the Syphilis channel, then I think I'm going to have to go find a new place to watch QUALITY scifi. I'm only still holding out for Eureka, Caprica, and Sanctuary, but even then I may just wait for the DVDs; this channel is unbearable.
Thanks again for alienating your core audience, Siffy.
By Akuma63 at 11:14 PM ON 08/24/09
For those of you that don't like the show here's a suggestion......Don't watch it.
The show is fun and most network shows suck, and guess what I don't watch them.
Stop complaining because SyFy wants advertise their successes.
By c from illinios at 11:26 PM ON 08/24/09
Sounds like there are still people fussing because SyFy changed its name, and the fact that they ended SG1 and Battlestar Galatica.
By VonEther at 11:37 PM ON 08/24/09
I'm actually wondering if this means that previous SciFi shows had great DVR numbers for years, but the technology wasn't capturing it until recently.
By Whree at 11:41 PM ON 08/24/09
"with 1.8 million Adults 18-49, while garnering 2.2 million Adults 25-54"
So there were over 400.000 more watchers aged 50-54 than 18-24. Of course.
By Horrid at 2:45 AM ON 08/25/09
Get me a Stat ... Stat!!
By ALBEGAO at 4:08 AM ON 08/25/09
We cancel this program to make more time for John Edwards, Ghost Hunters, Scared, More wrestling.
Let's see how much you like this show when you have to wait 8 months for the next 4 episodes!
By chawoott at 9:10 AM ON 08/25/09
"Including the full DVR playback data," Say what?!? I didn't know that DVRs were violations of privacy! Good thing I still have 2 VCRs that are working just fine.
Back to topic: the wife and I watched the first 7 episodes via /Rewind/ and Hulu (neither of which had Episode 2). We liked the show as it reminded us of the old Quinn Martin productions. But its lack of grit will cause us to catch it when nothing else is available (which is why we watch "Monk" and "Psych" over on USA.)
Renewing a show usually allows for character development and better story lines. Let's hope this happens!
By 3456 at 9:12 AM ON 08/25/09
This show is just fun nonsense, it is not a
great show by any means. Hey SyFy, bring
back Frankenfish or Jim's alien!!!
By Joe B. at 10:18 AM ON 08/25/09
And remember...the show is madly popular just because SciFi changed its name to SyFy...it would have been a flop otherwise.
By Wake_Up at 11:08 AM ON 08/25/09
Hey SyFy, the reason Warehouse 13 is doing so well in the ratings isn't because it is the best show you've created (because it's not even close - BSG, SG1, Atlantis). The reason is because you are not airing it on a Friday. Give Stargate Universe a Tuesday timeslot where it is not going up against Fringe and I guarantee it will get better ratings than Warehouse 13.
By 3456 at 11:24 AM ON 08/25/09
Friday night = everyone's favorite cancellation night.
By greg at 2:05 PM ON 08/25/09
To be fair, SyFy hasn't aired John Edwards for YEARS now . . . .
By Kryche at 2:13 PM ON 08/25/09
OK arm chair programmers, what night besides Friday would you have Syfy target? Keeping in mind of course that 5 nights out of the week are HIGHLY competitive and the chances of our favorite shows being canceled because of low ratings are much higher on those nights.
You say Tuesday. But Tuesday is so competitive for half the year that most networks just concede the night to FOX. Monday belongs to the CBS comedy block and FOX with their 24/house combo. Tuesday belongs to FOX with the highest rated show on TV (American idol), Wednesday belongs to ABC with LOST and CBS with Criminal Minds. We won't even get started on Thursday, the most competitive night of the week. Sunday belongs to ABC with Desperate Housewives, CBS with their procedurels and HBO with whatever current show they are showing. These aren't even all of the highly rated shows that air throughout the week. That leaves Friday and Saturday for small networks of low rated genre programming to target, and also why you see a lot of their best shows being reserved for Summer.
So again, what night of the week would you have them target, keeping in mind that most nights are far riskier than Friday.
By divephotog at 3:09 PM ON 08/25/09
OK Kryche... you want armchair programming?
How about getting into a new fad of scheduling... Air these Originals at 7,10, and 1 Eastern on whatever night in a 3 block of whatever other programming they want to throw in the mix.
Start the evening a bit earlier, and see the DVR's still do their thing, and because it is against nothing but game shows and garbage otherwise, real viewers as well...
Who ever said prime time HAD to start at 8 pm anyways? - KH
By Ted from Accounting at 4:43 PM ON 08/25/09
The shows suceeds becasue it is not alot of things in scifi that trun off diffrent segments of viewers:
It is not space. Believe it or not alot of people don't like space shows.
It is not futuristic. Soem people just don't like the far future high tech thing.
It is not a serious drama. It is light where it needs to be and action when need be.
it is not a serial. You don't have to watch every episode ot feel like you have to watch every episode to get the story.
It is not too geeky. It has a cast and premise that avoids the too geeky scifi thing that turns off some people.
By Kryche at 5:04 PM ON 08/25/09
The reason prime time starts at 8 PM (traditionally) is because that is when the majority of US households sit down for the night to watch TV. At 7 pm a lot of people are still doing the dinner thing, getting the kids ready for bed, homework etc. By 8 pm the family is winding down and looking for some escapist entertainment before bed.
Fox has tried jump starting primetime an hour early on Sundays to varying degrees of success. But for most shows and networks, their audience isn't ready for primetime until 8 pm. Though that is slowly changing with DVRs allowing people to make their own primetime schedule, but DVR viewers don't carry the same weight (regardless of how much Syfy trumpets their numbers) with advertisers as the live audience does, so for the time being, the live audience that tunes in at 8 pm is still the most coveted aspect of the TV landscape.
By allison&jack at 5:11 PM ON 08/25/09
So basically, you're saying it succeeds because it's rather mundane.
That actually makes a lot of sense. The more you dumb something down and homogenize it the more people you can sucker into partaking in it.
It's not really the first time a show that panders to the lowest common denominator among us has been successful.
By SundayJane at 6:02 PM ON 08/25/09
Warehouse 13 is a great show... Claudia is so perfect... And "Elements" did so well because you had Joe Flanigan on it... I mean come on way to build a female fan base.....lol.... I'll be watching it every week...xoxo
By Audioidiot at 6:08 PM ON 08/25/09
Ted from Accounting...you just described every reason I hate Warehouse 13.
By Quoth at 10:56 AM ON 08/28/09
If you hate Warehouse 13, you pretty much hate fun. It is a light-hearted show that is meant to be entertaining rather than serious or intense or thought-provoking. After a long day at work, I don't want to be inundated with life or death dilemmas and deep philosophical questions; I want to relax and enjoy some escapist fantasy. It is fine if that is not what YOU are looking for in your programming, but complaining that the show is bad because it isn't serious or geeky is like complaining that cats are bad because they aren't dogs.
By OLDMAN at 7:39 PM ON 09/01/09
I love science fiction. I grew up watching the original black and white version of Star Trek , and they called that sci-fi.
Now Warehouse 13 is sci-fi! I went to see the W13 panel at Comic-Con this year. I look forward to watching W13 every week, you keep it interesting with new gadgets and new plots. The actors are great, You have a winner here. To all the critics out there - if you can't say something nice, don't say anything at all. If you don't like it, change the channel. There are many others of us who DO enjoy the show.
OLDMAN:
I love science fiction. I grew up watching the original black and white version of Star Trek , and they called that...More »